- Cause the customer pays a lot of money for a cup of coffee!
- Cause the customer has to put up with snotty, presumptuous baristas.
- Cause the customer has to wait (sometimes an astronomical amount of time) for a simple drip coffee or double espresso.
- Cause the customer is always right. OK, let’s be honest, the customer isn’t always right but he or she should get what he paid for: a tasty beverage without any of the barista’s scorn thrown in.
- Cause a coffeeshop will never, ever stay in business without yummy drinks.
- It’s a no brainer! Give ‘em what they pay for in a timely fashion, in the cup they desire, in the proportions they want, and made with care.